PILOT PROGRAM TARGETS QUEENS COMMUTERS
As part of its increased outreach efforts, the Fair Housing Justice Center (FHJC) has launched its first-ever transit system advertising campaign on the buses and subway platforms of the MTA.
The ads depict examples of different types of housing discrimination faced by New Yorkers, along with information on how to contact the FHJC. A QR code on each ad links directly to the online complaint form on the FHJC’s newly redesigned website.
Intended as a pilot program, the initial four-week campaign targets Queens, with two-sheet posters on subway platforms and interior bus cards inside buses running throughout the borough.
The ads were designed by FHJC Community Engagement Coordinator Craig Waletzko with input from the creative team at OutFront media. “The campaign turned out beautifully,” stated Waletzko. “We’re excited to introduce passengers and commuters in Queens to the FHJC, raising awareness of our mission and available services.”
The campaign is made possible with funding from New York State Homes and Community Renewal.